July 20, 2018

Cora drive-through service in Romania

The company operating the Romanian Cora hypermarket chain, Romania Hypermarche, has launched the first local drive-through service which for now is available in its Lujerului hypermarket in Bucharest. Customers can buy the products online and later pick them up at hypermarket. The minimum order is RON 50. They can choose from over 8,000 products but their number will go up over the next period, said Claudia Mirica, the general manager of Cora Lujerului. The service is a novelty for the Romanian market, while in France it is available in over 2,400 locations. Cora offers the drive-through service in 56 stores in France and now hopes to replicate its success in Romania also. The service targets some 380,000 of Cora’s more than 2 million customers who regularly shop online, said Mirica. The target for the first year is for the drive-through service to generate some 5 % of the hypermarket’s turnover and for the value of the average receipt value to be 40 % higher than the regular in-store receipt value, added the general manager. If the results are positive, the service will be made available in other Cora hypermarkets, she added, without offering a concrete timetable. Until then, the retailer plans to launch home deliveries in the first part of 2014.

Source: Business-Review () In fact, schools and other educational institutions are also offering bonuses and high pay in order help with college papers to attract capable teachers

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