September 24, 2018

Coca-Cola to invest $5bn in India to boost growth

Coca-Cola has said that together with its bottling partners will invest $5bn in India in a bid to increase its market share.  The investment will be spread over eight years and is $3bn more than it had previously announced. India is one of the fastest growing consumer markets and the firm’s sales there have been rising steadily. However, its flagship drink, Coke, still lags behind rival Pepsico’s Pepsi in the country. According to industry estimates, Coca-Cola has close to a 58% share of the market, compared with Pepsico’s 38%. Earlier this year, Coca-Cola reported that its sales in India jumped 20% during the first quarter compared with a year earlier. Muhtar Kent, chairman and chief executive of Coca-Cola, said that the firm was keen to build on its growth and stay ahead of its rivals.

Source: Bucharest Herald (read more)

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