Vodafone Romania’s advertising budget will be managed by the Universal McCann agency, after having recently won the pitch against three other agencies. The Universal McCann will acquire ad space and be in charge of the media planning for Vodafone Romania starting October this year. Vodafone’s advertising account went to OMD in early 2010, following an international pitch. Vodafone had been working for the last 12 years with McCann Erickson. The recent media agency switch announcement came soon after the appointment of a new marketing manager for Vodafone Romania, Angus Slater, who took the position in June this year. Telecom Company Vodafone lost 2.9 % of its customers in Romania in the second quarter of this year, reaching 8.9 million customers at the end of June. According to the company, this was due to the continuous disconnection of the inactive prepaid SIMs from its customer base.

Source of the news: Romania-Insider (Read More)